> Public Speaking

Mr. Franchise President Shawn Saraga has been delivering public speaking since 2005 to all sorts of companies. His delivery is geared toward your business with customized content that focuses on your companies needs. Having roots based in the entrepreneurial world of franchising, Shawn’s ability to relate to your group the fundamentals of building a successful business will leave your group energized, invigorated and ready to take on the challenges ahead.

The ability to book a great key-note speaker for your business events can make all the difference in the world!

“Shawn has presented at several of our networking receptions within the Toronto market. The feedback from participants has been exceptional as Shawn provided great value added advice to small business owners in attendance.” David Bazak, Regional Sales Manager Small Business RBC Royal Bank

For more information on booking Shawn for your next convention, sales meeting or AGM contact alex@mrfranchise.ca

Preview Shawn’s presentation on the Top 10 Qualities of a Successful Entrepreneur/Franchisee, Click Here

Past Clients

Royal Bank of Canada

The Toronto Board of Trade

Graphics Canada

Canadian Franchise Association

The Franchise & Business Opportunities Show

PostNet Canada

The Academy for Mathematics & English

MR. GREEK Restaurants

Druxy’s Famous Deli

Rasoee Indian Kitchen

Shoeless Joe’s Restaurant

BMO Nesbitt Burns

Bloor Yorkville BIA

Check out our Calendar of Events for Shawn’s Upcoming Presentations and Public Speaking Engagements Click Here

3 Tips to Deliver Effective Local Store Marketing

A huge priority for our chain in 2011 is our increased focus on working with our franchisees to develop and implement effective local marketing programs. “Our franchisees know their customers and communities best, and we need to provide them with the tools to strengthen this relationship” says Melanie Correia, Marketing Manager. “Our goal for Local Store Marketing is to strengthen and expand the relationship between the local Shoeless Joe’s restaurant and its immediate community.”

Here are 3 Tips to deliver effective Local Store Marketing.

1) LISTEN TO YOUR CUSTOMERS

The first step in creating meaningful offers is to listen carefully to customer feedback. Our in-store Customer Comment Card is an effective vehicle to collect this feedback. This feedback is critical to improving our current offerings and creating new programs, to increase customer satisfaction. We should also ask our customers to provide us with their preferred mode of communication. On an ongoing basis, we can then communicate our latest offers and program to our customers through their preferred means of communication (eg. Email, SMS texting, Social media, etc.). This will allow you to effectively and efficiently communicate your latest promotions, contest prizes, food and drink innovations to our loyal customers in a timely manner.

2) SUPPORT YOUR COMMUNITY

Sponsoring local sports teams supports our brand’s alignment to sports and is a great way to support your community. Local teams take advantage of our very successful Home Team Advantage program, which encourages them to use their local Shoeless Joe’s locations for team meetings and parties. In addition, Shoeless Joe’s also partners with leagues like the Ontario Minor Hockey Association. We provide over 300,000 Player of the Game certificates every year that offer Free Meals to the winner! In addition, hosting local charity events, partnering with the Local Chamber of Commerce and Town Hall, and planning other special events all provide great opportunities to further engage and support your local community

3) MEASURE YOUR LOCAL CAMPAIGNS

Whether you are spending your local marketing funds on newspaper or radio advertising, billboard signs, direct mail or other promotional offers, it is essential that you track and measure your results. You need to know that your hard-earned dollars are working for you. Compare your results against the dollars spent for all your campaigns. Identify the winners and discard the losers. This will help you identify the most effective campaigns to deepen your relationship with your customers.

We hope these tips help you enjoy a very successful 2011!