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At Mr. Franchise, we apply an innovative strategy to identify successful franchise systems to partner with. Our value proposition is based on creating value for five stakeholder groups: franchisees, franchisors, landlords, end consumers, and the bank. This provides comprehensive services to our portfolio of clients ensuring success at every stage of growth.

Unique to Mr. Franchise, President Shawn Saraga has developed an innovative scoring system, based on Mr. Franchise’s 20 Criteria for success, which evaluates the viability of franchisors and franchise systems. This tool allows us to assess an organization’s strengths and weaknesses in areas such as royalty and advertising fund policies, lease agreements, corporate locations, financial performance, supplier rebates, construction costs, barriers to entry etc. As such, current and future clients must pass or exceed these standards to varying degrees, to guarantee win-win relationships between Mr. Franchise, its client base, and the community at large.

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Success Stories

3 Tips to Deliver Effective Local Store Marketing

A huge priority for our chain is our increased focus on working with our franchisees to develop and implement effective local marketing programs.   “Our franchisees know their customers and communities best, and we need to provide them with the tools to strengthen this relationship” says Melanie Correia, Marketing Manager.    “Our goal for Local Store Marketing is to strengthen and expand the relationship between the local Shoeless Joe’s restaurant and its immediate community.”  

Here are 3 Tips to deliver effective Local Store Marketing.

1) LISTEN TO YOUR CUSTOMERS

The first step in creating meaningful offers is to listen carefully to customer feedback.   Our in-store Customer Comment Card is an effective vehicle to collect this feedback.   This feedback is critical to improving our current offerings and creating new programs, to increase customer satisfaction.   We should also ask our customers to provide us with their preferred mode of communication.   On an ongoing basis, we can then communicate our latest offers and program to our customers through their preferred means of communication (eg. Email, SMS texting, Social media, etc.).   This will allow you to effectively and efficiently communicate your latest promotions, contest prizes, food and drink innovations to our loyal customers in a timely manner.  

 2) SUPPORT YOUR COMMUNITY

Sponsoring local sports teams supports our brand’s alignment to sports and is a great way to support your community.  Local teams take advantage of our very successful Home Team Advantage program, which encourages them to use their local Shoeless Joe’s locations for team meetings and parties.   In addition, Shoeless Joe’s also partners with leagues like the Ontario Minor Hockey Association.  We provide over 300,000 Player of the Game certificates every year that offer Free Meals to the winner!   In addition, hosting local charity events, partnering with the Local Chamber of Commerce and Town Hall, and planning other special events all provide great opportunities to further engage and support your local community

3) MEASURE YOUR LOCAL CAMPAIGNS

Whether you are spending your local marketing funds on newspaper or radio advertising, billboard signs, direct mail or other promotional offers, it is essential that you track and measure your results.   You need to know that your hard-earned dollars are working for you.   Compare your results against the dollars spent for all your campaigns.   Identify the winners and discard the losers.   This will help you identify the most effective campaigns to deepen your relationship with your customers. 

We hope these tips help you enjoy a very successful year!