> About

Mr. Franchise educates the general public about the benefits of franchising through Small Market Discovery Days (information sessions), Franchise trade shows, Canadian Franchise Association (CFA) events and being a keynote speaker for several other affairs. By illustrating the benefits and the need for franchising in Canada, we encourage the audience to learn more by networking as we bring together some of the industry’s finest in real estate, lawyers and franchise consultants.

Franchising is a viable system that puts the Franchisees and Franchisors in a win-win scenario. Mr. Franchise acts to ensure that the Franchisees are happy, the Franchisor enjoys stable revenue streams from royalties and the landlord and the bank gets paid. We work to make sure that the goals and aspirations of all stakeholders involved in our business procedures are attained in a way that meets their financial and intangible goals.

Our Initiatives

Using the 20 Criteria for Success that we have developed to choose only premium clients, Mr. Franchise works diligently to match the right Franchisees to the right Franchisors. We do this by marketing through:

Our Service

We work diligently to ensure that we build strong relationships with our clients, and with all stakeholders, which comes from experience and excellent service. Mr. Franchise acts to conduct business activities while upholding the highest ethical and legal standards, which ensures our integrity, the integrity of our clients, and provides a quality service. We act to develop our Franchisors, Franchisees and ourselves, by consistently improving our services and implementing creative and innovative solutions.

Our Mission

We grow franchise systems by educating the general public and raising awareness about the benefits of franchising.

We, as leaders, guide our clients to success by providing support efforts through our 8 step process and developing rigorous marketing campaigns.

We work to build sustainable relationships with all stakeholders and to conduct business with integrity while adhering to the highest ethical and legal standards.

We act to ensure that the aspirations of all stakeholders involved are attained in a way that meets their financial and non-financial goals.

We are forward thinking, good corporate citizens, who develop our franchisors, franchisees and ourselves, by consistently improving our services and implementing creative and innovative solutions.

Success Stories

The Fastest Way to improve your in restaurant Guest Experience – the Pre-shift Huddle:

Industry experience tells us that pre-shift huddles can be the most effective way to quickly and dramatically impact your restaurant’s guest experience through your team.  We all know they are important and we all know we should hold them but all too often the day gets busy and we simply ‘don’t get around to it’.  Catch yourself now and ensure they become part of your leadership’s team every day habit; it can be the most important 10 minutes of your day.  Here are a few tips to help you get the most out of these Huddles:

  • Involve everyone.  Your whole front of the house and back of the house team should be in on the huddle putting the whole TEAM on the same page.

 

  • Look – use the pre-shift huddle to ensure your team is prepared for the shift and is wearing their uniform properly and with pride.

 

  • Be prepared – go to your huddle with a few notes to ensure you are covering the most important points and are not simply covering whatever comes to mind.  Ensure you are effectively communicating that shifts key priorities. You might cover topics such as specials, promotions, any service or product watch outs, any large party reservations, goals and expectations for the shift, service opportunities, sports schedule, etc.  Don’t cover everything, just the most important points.

 

  • Taste – bring a plate of food, or drink, of what we are promoting that night.  It is easier for our staff to promote a new dish if they have eaten it themselves and agree it is great.

 

  • Keep it short – less than 5 minutes for sure before lunch and before dinner rushes.

 

  • Be positive and have fun – keep your energy up and be enthusiastic – this huddle sets the tone for the shift so get your team started on the right note.

 

  • Listen – ensure that you listen to your team and respond to their input, questions and feedback.  Use this shift to publicly commend employees who deserve public praise.  Your team wants to do a great job, simply give them the tools and direction they need and pre-shift huddles are the best way to do that.

 

Thank You,

Chris Sonnen

President of Shoeless Joes Sports Grill